It is a hard time to own an independent record store. Although real music lovers romanticize about the record store, finding and downloading music on the internet makes everything so easy. Small record stores stay alive due to a small group of music fans who want to experience something more. For any vinyl store to survive today, they cannot just sell records. Many stores will hold free concerts and events as well as sell additional items. For brick and mortar shops to compete against the digital field, they have to become more focused.
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